Sunday, November 29, 2009

Food Times...

I am going to talk about the food options and grocery retail stores in Herzogenaurach. The retail store chain of Norma seems to be very popular here and is conveniently located at all the key points. It is a kind of Supermarket where grocery stuff, meat,vegetables, dairy products,toiletries and even cheap wines are available. Although not exactly a discount store,but things are comparitively cheaper here then the usual market price and is convenient location wise. Then there is Handelshof which is a huge Discount Store and therefore ideal for large scale weekend shopping. Except for the  fruit and vegetable market which only opens on wednesdays and saturdays and one or two meat shops,these stores are the only shops to buy groceries from. I am yet to see a Mom n Pop or Kiraana store here...they have been wiped out I think if they ever existed. There are convenience stores on the Gas Stations too which are open 24/7 but nothing much except for milk,beverages,cigarettes etc is available there.




If you are ready to take a 18 minute bus ride to Erlangen in the bus which is very frequently available (the buses are manufactured by Mercedes and the ride is as comfortable as in a luxury car), you have more options in terms of grocery stores in terms of Lidl, Aldi, Kaufland etc.
Interestingly, Kaufland, Lidl and Handelshof are part of the same business group Schwarz Gruppe.Lidl has a cash and carry discount supermarket and its chief competitor is Aldi. Another interesting point here is that Lidl copied the discount supermarket concept of Aldi in 1973 and now is its chief competitor.

Kaufland on the other hand is a discount hypermarket founded in 1984 which operates in about 7 countries. Being a hypermarket, it has a lot of offerings besides groceries in terms of utensils,electronic items, curtains,clothes etcetc. For Indian grocery stuff like spices, Lentils, Wheat flour etc there is Gandhi Asia.

 Coming to restaurants in Herzogenaurach....one has a lot of options considering whether you are a vegetarian or non-vegetarian.

To be Continued.....

5 comments:

  1. metro?? tesco?? carrefour?? any international retailers ther?

    looking forward for the next post :P

    ReplyDelete
  2. @ M.J... Tesco(which is UK based)and Carrefour(France based) are one of the biggest retailers in Europe but these are big brands and hence are based in big cities of Germany like Frankfurt,Berlin etc. Metro is German brand only and it is based in big cities as well.....

    Herzogenaurach although is the Head Quarter of some of the biggest brands of the world like Adidas, Puma, Siemens etc is a very small place in itself and very conservative and hence there is not enough target market for these big brands to venture into.

    Kaufland is international too...it operates in about 7 countries and is bigger than the Hypermarket of Mumbai so dont write it off just yet :))

    ReplyDelete
  3. :) thanks for the info..i didnt meant to write it off ..jus wasn't aware of that brand..may be i shud have mentioned global brand and not international :P

    ReplyDelete